The Sooner You Get On It The Sooner You Get Off Of It.

Nplate is a leukemia medication that when prescribed earlier in the treatment regimen not only provides improved platelet control but also can give patients their best chance at treatment-free remission. The best part is that the sooner a patient starts Nplate the sooner they can get to remission and be off NPlate. We created a campaign shot by internationally awarded photographer Ale Burset. Stunning visuals in combination with the Don’t Wait Nplate call to action set a very high bar for pharma advertising.