PROFESSIONAL EXPERIENCE
Eversana Intouch, New York, NY Oct 2020 - Present
VP Group Creative Director
Lead consumer broadcast creative for Entyvio. Developed the “Purpose” advertising campaign.
Creative Director for New Business Development, responsible for the development of new campaigns and projects that saw 4 major new business wins in 2022.
As a Creative Director I helped win multiple national and international awards, including D&AD, Cannes Lions, Clios, and One Show.
Key Clients: Entyvio (vedolizumab), Cologuard, Vyepti (eptinezumab-jjmr), Cymabay, Nextstellis (drospirone and estertol tablets), Guardant, The Chrysalis Initiative, The Global Lyme Allaince, Psoriasis Cure Now, Kindness Over Muscular Dystrophy.
GSW Syneos Health, New York, NY Oct 2016 – Oct 2020
VP Creative Director - Head of Conceptual Development
Key clients: Emgailty (galcanezumab)-Eli Lilly, Repatha® (evolocumab)-Amgen, Venclexta™ (venetoclax)-Abbvie/Genentech, Cyramza® (ramucirumab)-Eli Lilly Oncology, Euflexxa® (sodium hyaluronate)-Ferring Pharmaceuticals, Soliris® (eculizmab)-Alexion Pharmaceuticals, Miraclefeet, SMA (Spinal Muscular Atrophy)-Sunovion Pharmaceuticals, Dove Sensitive Skin Body Wash, Dove Men+Care Body Wash, NYC Botanics, NYC Dept of Sanitation, The Composting Council, The National CMV Foundation, and Celgene Pharmaceuticals
Ogilvy & Mather, New York, NY Dec 2005 – Oct 2016
Associate Creative Director
Key clients: American Express, IBM, PAREXEL, Medtronic, Castrol/BP, Bulova, DuPont, Cabela’s, Hellmann’s Mayo, Starr Companies, TD Ameritrade, and Tribeca Film Festival
Freelance, New York, NY
TBWA/Chiat/Day, Foote Cone & Belding, Euro RSCG 2004 – 2005
Senior Copywriter
Key clients: Sprint, Gevalia, Qwest Communications, Trane Air Conditioners, Lucentis® (ranibizumab)-Genentech, Protonix® (pantoprazole sodium)-Pfizer, and Reyataz® (atazanavir)-Bristol-Myers Squib
DDB, Chicago, IL May 2001 – May 2004
Senior Copywriter
Key clients: Dell, Illinois Lottery, Qwest Communications, Budweiser, Bud Light, Bud Ultra, and McDonald’s
Carmichael Lynch, Minneapolis, MN 2001
Copywriter
Key clients: Northwest Airlines, American Standard, and Potlatch Paper
TBWA/Chiat/Day, New York, NY 2000
Junior Copywriter
Key clients: BIC Pens and Seagram’s Gin
Before I discovered that I was actually a writer,
I also spent 7 years as an Art Director in Minneapolis 1993 – 2000
EDUCATION
Miami Ad School (Copywriting Emphasis) 2000
St. Cloud State University (BFA Graphic Design), 1993
HEALTHCARE CAREER HIGHLIGHTS
• 2017 HCP account win | ABBVIE’s VENCLEXTA® (venetoclax) | Don’t Call It A Cure (Chronic Lymphocytic Leukemia) | $3,000,000
• 2019 HCP account win | AMGEN’s KYPROLIS® (carfilzomib) | Fireflies (Multiple Myeloma) | $3,000,000
• 2019 DTC account win | AMGEN’s KYPROLIS® (carfilzomib) | Re-Remission (Multiple Myeloma) | $3,000,000
• 2019 Created HCP Tagline | AMGEN’s NPlate® (romiplostim) | Don’t Wait: NPlate (Chronic Immune Thrombocytopenia) | $3,000,000
• 2019 HCP account win | BioMarin’s VOSORITIDE® (BMN 111) | For All The Ways Kids Grow Up (Achondroplasia) | $7,000,000
• 2019 DTC account win | BioMarin’s VOSORITIDE® (BMN 111) | For All The Ways Kids Grow Up (Achondroplasia) | $3,000,000
• 2019 HCP account win | BioMarin’s PKU | $3,000,000
• 2020 Headed Up Broadcast and Consumer Brand | Takeda Entyvio® (vedolizumab) Purpose (Crohn’s Disease/Ulcerative Colitis)
• 2021 HCP account win | Guardant SHEILD® | Bloodbased Colon Cancer Screening
• 2021 HCP account win | Takeda (TAK 944) | Why You Feel ODD – Orexin Deficiency Disorder | Narcolepsy
• 2022 Nextstellis Consumer Broadcast TV | MaynePharma (drospirenone) | It’s In Your Nature | Birth Control
• 2022 HCP and Consumer unbranded account win | Cymabay | C My Struggle |Primary Biliary Cholangitis
• 2022 HCP account win | Cologuard | Cologuardians | Colon Cancer Screening