We Created A Visually Arresting Campaign That Would Achieve Three Goals: Drive Awareness About CMVirus, Demonstrate How It Is Transferred, And Tell Mothers What They Can Do To Prevent The Spread. The Images Featured The Most Common Ways The Virus Is Spread: Through Saliva, Tears, And Urine. We Paid It Off With Compelling Headlines That Drove Home The Fact That CMVirus Was Commonly Transferred From A Young Child To An Unborn Child. It All Cumulated In A Powerful Call To Action – Spread The Word, Not The Virus. Going On To Win A London International Award For Best Pharmaceutical Campaign, These Simple Pieces Of Communication Delivered A Set Of Very Important Messages.