Change A Twisted Future.

We created a series of advertising posters to help MiracleFeet generate awareness for children born with clubfoot, a birth defect where the foot is twisted out of shape or position. In developing countries, the condition creates an environment in which parents are deeply ashamed. In many places, clubfoot is considered a curse, which often leads to abandonment, poverty,
and abuse.

To create a great emotional impact, we hired award-winning Brazilian illustrator Arthur D’Araujo. Arthur’s dramatic style and typography brought to life the problem in an arresting and unforgettable way.