It’s Up To You New York.

Estimated To Produce 1 Million Tons Of Organic Waste A Year, NYC Is The Most Wasteful City In America. That’s Why We Partnered With The NYC Department Of Sanitation To Create A Campaign Aimed At Changing That. Mayor De Blasio Has Challenged NYC To Become “Zero Waste” By 2030. Composting Is One Way To Do That. Working With Award-Winning Photographer Ale Burset, Our Campaign Shows The Rich Diversity Of every day New Yorkers Who You Might Never Expect To Compost Doing Just That. The Campaign Is Intentionally Designed To Stand In Stark Contrast To The “Tree-Hugger” Stereotypes So Often Associated With Composting. It Was Encapsulated With One Simple Thought Any New Yorker Could Relate Too
– IF YOU CAN COMPOST HERE, YOU CAN COMPOST ANYWHERE.