Going Beast Mode.

Duchenne muscular dystrophy (DMD) affects one in 5,000 newborns—primarily boys. It’s a genetic disorder that gradually weakens the body’s muscles. It robs children of their ability to walk, breathe, and even smile.

We were inspired every day by Conner’s inner strength. Despite his body failing him and his uncertain future, he has this powerful beast inside him that’s determined to defy his disease. Enter Fierce Against MD — a campaign that features children tapping into their animal spirits to fight against Duchenne. Through outdoor, social media, and custom-made augmented reality filters, we helped drive attendance and donations for the Curran’s annual fundraising event.