NYC Botanics – You Won't Feel High, You'll Just Feel Better.

Cannabidiol (CBD) Has Received A Tremendous Amount Of Focus From The Media And The Medical Community In Recent Years. The Fact That CBD Lacks The Ability To Induce Euphoria Was The Biggest Factor As To Why It Was Not Popular For So Many Decades. Now It's The Cannabinoid's Biggest Selling Point. A Recent Gallup Poll Found That 12% Of American Adults Self-Identify As Being Cannabis Consumers. That Works Out To Roughly 30 Million Adults. Of The Remaining 88% Of American Adults, A Good Portion Of Them Would Likely Use A CBD Product For Wellness Purposes If They Were Educated On Its Benefits And Knew That It Didn't Cause Euphoria. We Developed A Dramatic Campaign For NYC Botanics To Get That Message Across. And To Bring Our Concepts To Life, We Teamed Up With The International, Award-Winning CGI Studio, Illusion. Done As Wild Posting Throughout New York, These Visually Stunning Posters Could Not Be Missed.