Everybody Knows The Traffic In New York City Is Bad.

What people don’t realize is that there is a different kind of traffick in New York, and it’s Far Worse Than You Think. Imagine you’re 16 and you get kicked out of your house. You have no money. You have nowhere to go. You have no one to turn to. That’s when “they” come at you. They come with smiles. They promise you a warm bed. Food. A shoulder to lean on. Then all they ask is a little favor. Sex to help pay the bills. Then comes the alcohol, the drugs, and the intimidation.

 So, We figured the best place to highlight the traffick problem in NYC, was in traffic itself. We partnered with the app Curb, and took over 6,000 taxi video screens with a message from pimps. In the end, we asked for donations to Covenant House To fight the problem. With over 1,000,000 impressions, It was seen in every corner of the big apple. The traffick is far worse than you think. But together we can put the brakes on it.